White House, Twitch ‘eSports Marathon’ to Drive Obamacare Sign-ups

Samit Sarkar writes in Polygon: “The Obama administration is once again focusing on the gaming community in an effort to encourage people to sign up for health insurance, this time with an esports marathon that will be livestreamed on Twitch from the White House next week.”

“Twitch and the White House announced today that they will hold a livestream called the White House Competitive Gaming Event — the first esports marathon in White House history, according to Twitch — next Monday, Dec. 12. The four-hour marathon will run from 4-8 p.m. ET, and will feature more than a dozen gaming celebrities and professional gamers. The list includes Street Fighter players Mike Ross and Justin Wong, who will compete in a match of Street Fighter 5 with Ryan “Gootecks” Gutierrez doing commentary.”

“In addition to playing games like Rocket League, many of the participants will appear on the stream to discuss the importance of securing health insurance. Prior to the passage of the Affordable Care Act in 2010, young adults (19- to 25-year-olds) had the highest uninsured rates of any demographic. While that group has seen the biggest drop in the rates of uninsured Americans, the White House said in a blog post today that ‘millions of millennials remain uninsured.’”

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