Twitch Acquires GoodGame Agency

Twitch announced that it has agreed to acquire GoodGame, the esports agency. This may represent a next stage in eSports business, connecting players with brands and distribution.

According to the press release: “The acquisition will allow Twitch to harness GoodGame’s unique service package, as well as its staff’s industry expertise and community leadership, in order to offer an even broader array of support and monetization opportunities to the greater Twitch community.”

“As esports and live video game broadcasting continue to grow at an explosive pace, advertisers have struggled to understand how to most effectively engage and reach this massive audience. GoodGame has helped solve this problem with an arsenal of fresh, non-traditional engagement methods uniquely suited to the ever-evolving digital media audience. This, coupled with its efforts to establish clear standards for reporting and communication of value to sponsors, has allowed GoodGame to succeed at welcoming major sponsors and advertisers into the community.”

The New York Times reports that “the acquisition will allow Twitch to harness GoodGame’s unique service package, as well as its staff’s industry expertise and community leadership, in order to offer an even broader array of support and monetization opportunities to the greater Twitch community.”

The acquisition also gets to the question of connecting advertisers with gamers, the NYT reports: “As esports and live video game broadcasting continue to grow at an explosive pace, advertisers have struggled to understand how to most effectively engage and reach this massive audience. GoodGame has helped solve this problem with an arsenal of fresh, non-traditional engagement methods uniquely suited to the ever-evolving digital media audience. This, coupled with its efforts to establish clear standards for reporting and communication of value to sponsors, has allowed GoodGame to succeed at welcoming major sponsors and advertisers into the community.”

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