Category: Business

100 Thieves Plans to Become Biggest Gaming, eSports Brand

100 Thieves is creating a new headquarters where there will be “esports practice space and a production soundstage that it plans to use for streaming matches, and distributing podcasts and other content (a retail storefront),” LA Business Journal reports.

“Esports company and team manager 100 Thieves raised $35 million in a Series B round to fuel its expansion and the development of a new headquarters in Los Angeles.”

“We now have everything we need to be the biggest gaming and esports brand in the world,” 100 Thieves Chief Executive Matthew Haag said in a statement.

 

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Nike and K-Swiss Begin Making eSports Shoes

USA Today announces “Nike also has a sponsorship deal with TJ Sports – a joint venture between Chinese videogames firms Tencent and Riot Games – that will see the firm’s League of Legends Pro League team exclusively compete in Nike clothing until 2022.”

USA Today also claims “K-Swiss has launched a limited-edition sneaker designed specifically for esports players, with the brand claiming the $125 shoe is the first of its kind.”

K-Swiss promises their shoes will enhance gamers performance. Highsnobiety tell “The ONE-TAP’s heel is foldable, allowing its wearer to rock it like a slide. A ‘Flow Cool’ TPU venting unit creates breathability suited for rooms that are warm. Should the room prove cold, wearers can cover up the vents with a second wool in-sole, like a football player wearing sleeves when Lambeau Field becomes the Frozen Tundra.”

President of K-Swiss Barney Waters states, “In the esports world, this is no exception as physical and psychological preparation breeds excellence in performance, exactly what the ONE-TAP offers.”