Re/code: “Forget bus ads or radio spots. Two big video game publishers are using Snapchat and Twitch today to hype new, officially unannounced titles.”

“The first game being teased is probably Call of Duty: Black Ops 3 because it comes via an update to Call of Duty: Black Ops 2, a game developed by Activision subsidiary Treyarch. The update changes some of the artwork within the 2012 shooter to feature one of Snapchat’s QR code-esque ‘Snaptags.’ Scanning it will friend the Snapchat account ‘callofduty.’”

The post further states: “The point of these campaigns, like all viral marketing, is obvious: Get people with very little information like yours truly talking about them and asking, ‘What does it mean?'”

The post includes the Black Ops 3 Snapchat Teaser Found in Black Ops 2 Maps! (BO3 Easter Egg):