Via Newzoo: Advertisements
A fascinating report via Newzoo: “In brief, there are three reasons resulting in the enormous interest from both consumer brands and sports companies to get involved in esports:” “Reaching the unreachables: … Continue reading Report: U.S. Male Millennials Watch as Much eSports as Baseball, Hockey
Broadcasting & Cable: “General Mills will be the first presenting sponsor of Yahoo Esports Live, a new weekly live show covering the world of online gaming.” “General Mills’ Reese’s Puffs cereal … Continue reading General Mills’ Reese’s Puffs to Sponsor Yahoo eSports Show
More innovative marketing from Activision, this time around its upcoming Call of Duty: Infinite Warfare. Adweek: “Activision and 72andSunny have found a fun way to capitalize on Snapchat’s zombie filter.” “(The) team rolled … Continue reading Activision, 72andSunny Use Snapchat to Promote New COD
Move over Man U. eSports is gaining. ESPN FC reports that “Premier League executive chairman Richard Scudamore believes digital gaming and social media are among the biggest threats to keeping … Continue reading eSports: Threat to World’s Biggest Soccer League?
Mindshare North America, the global media agency network that’s part of WPP, released new research that explores “the rapidly growing eSports community and the resulting opportunities for marketers.” The report, titled … Continue reading Marketing Research: eSports Fans Show Extraordinary Engagement That Increases with Income
John Gaudiosi in CTA Tech: “By connecting with PC gamers early on, Intel has been able to market directly to the most avid gamers in the world. But with Microsoft … Continue reading Is eSports the New Skateboarding for Consumer Tech Companies?