To many it might seem like a crazy idea, but according to BBC News, the creator of World of Warcraft says eSports belongs in the Olympics. Rob Pardo, previously chief creative officer … Continue reading eSports to the Olympics? Not Quite Yet…
Category: Marketing
Gaming Content: Big Reach, Deep Engagement
ICYMI, Gautam Ramdurai, insights lead, pop culture and gaming at Google wrote a terrific post on gaming content. Bottom line: “Gaming content is a rare breed—one that delivers engagement and reach.” … Continue reading Gaming Content: Big Reach, Deep Engagement
Marketers Pay Attention as Women Gain Interest in Gaming
Adweek reports multiple statistics showing that “adult women are now the largest video-game playing demographic, taking over from teen boys, per the Entertainment Software Association.” Indeed, a recent post from … Continue reading Marketers Pay Attention as Women Gain Interest in Gaming
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