Another eSports team has secured notable outside investment. This time it involves the team formerly known as Team 8 — now, Immortals. VentureBeat reports that “A bunch of gaming, tech, media, … Continue reading More Big Investment Flows to eSports
Category: Marketing
Interview: Former NBA Commissioner Discusses eSports
Former NBA Commissioner David Stern helped grow the league into the global multibillion dollar franchise it is today. In a terrific interview with Darren Heitner in Forbes, Stern was asked about eSports: … Continue reading Interview: Former NBA Commissioner Discusses eSports
YouTube Gaming Goes Live
YouTube Gaming is live. According to TechCrunch, this means “Twitch’s Archenemy” is now up and running: “YouTube has definitely put a lot of resources into this launch with a service … Continue reading YouTube Gaming Goes Live
Microsoft to eSports Players: We Want You
As Microsoft prepares its newest installment in the Halo series, Halo 5: Guardians, the New York Times reports that “Microsoft, the company that makes the game, cannot afford to coast … Continue reading Microsoft to eSports Players: We Want You
Activision Wins 2015 Ex Award
Very impressively, Activision won the 2015 Ex Award for Best Proprietary Property (Consumer). The awards are presented by Event Marketer. Activision won for its 2014 Call of Duty Championship campaign. Event Marketer … Continue reading Activision Wins 2015 Ex Award
Publishers Use Snapchat, Twitch to Pitch New Games
Re/code: “Forget bus ads or radio spots. Two big video game publishers are using Snapchat and Twitch today to hype new, officially unannounced titles.” “The first game being teased is … Continue reading Publishers Use Snapchat, Twitch to Pitch New Games
eSports to the Olympics? Not Quite Yet…
To many it might seem like a crazy idea, but according to BBC News, the creator of World of Warcraft says eSports belongs in the Olympics. Rob Pardo, previously chief creative officer … Continue reading eSports to the Olympics? Not Quite Yet…
Gaming Content: Big Reach, Deep Engagement
ICYMI, Gautam Ramdurai, insights lead, pop culture and gaming at Google wrote a terrific post on gaming content. Bottom line: “Gaming content is a rare breed—one that delivers engagement and reach.” … Continue reading Gaming Content: Big Reach, Deep Engagement
Marketers Pay Attention as Women Gain Interest in Gaming
Adweek reports multiple statistics showing that “adult women are now the largest video-game playing demographic, taking over from teen boys, per the Entertainment Software Association.” Indeed, a recent post from … Continue reading Marketers Pay Attention as Women Gain Interest in Gaming
