Mindshare North America, the global media agency network that’s part of WPP, released new research that explores “the rapidly growing eSports community and the resulting opportunities for marketers.” The report, titled … Continue reading Marketing Research: eSports Fans Show Extraordinary Engagement That Increases with Income
John Gaudiosi in CTA Tech: “By connecting with PC gamers early on, Intel has been able to market directly to the most avid gamers in the world. But with Microsoft … Continue reading Is eSports the New Skateboarding for Consumer Tech Companies?
More evidence that mainstream advertisers are catching onto eSports. And many of these are brands that normally advertise in mainstream sports. Sarah Needleman reports in the Wall Street Journal that “Arby’s Restaurant … Continue reading Mainstream Advertisers Drawn to eSports
Daily Dot reports that “after an intense bidding war, Dignitas‘ EU team now has a new sponsor—FollowEsports, the self-proclaimed ‘TV Guide of Esports.’” “With Dignitas EU winning promotion to the EU LCS, … Continue reading Sponsorship: Dignitas’ EU League of Legends Squad Purchased by FollowEsports
Another eSports team has secured notable outside investment. This time it involves the team formerly known as Team 8 — now, Immortals. VentureBeat reports that “A bunch of gaming, tech, media, … Continue reading More Big Investment Flows to eSports
Former NBA Commissioner David Stern helped grow the league into the global multibillion dollar franchise it is today. In a terrific interview with Darren Heitner in Forbes, Stern was asked about eSports: … Continue reading Interview: Former NBA Commissioner Discusses eSports
YouTube Gaming is live. According to TechCrunch, this means “Twitch’s Archenemy” is now up and running: “YouTube has definitely put a lot of resources into this launch with a service … Continue reading YouTube Gaming Goes Live
As Microsoft prepares its newest installment in the Halo series, Halo 5: Guardians, the New York Times reports that “Microsoft, the company that makes the game, cannot afford to coast … Continue reading Microsoft to eSports Players: We Want You
Very impressively, Activision won the 2015 Ex Award for Best Proprietary Property (Consumer). The awards are presented by Event Marketer. Activision won for its 2014 Call of Duty Championship campaign. Event Marketer … Continue reading Activision Wins 2015 Ex Award
Re/code: “Forget bus ads or radio spots. Two big video game publishers are using Snapchat and Twitch today to hype new, officially unannounced titles.” “The first game being teased is … Continue reading Publishers Use Snapchat, Twitch to Pitch New Games
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