Sponsorship: Dignitas’ EU League of Legends Squad Purchased by FollowEsports

Daily Dot reports that “after an intense bidding war, Dignitas‘ EU team now has a new sponsor—FollowEsports, the self-proclaimed ‘TV Guide of Esports.'”

“With Dignitas EU winning promotion to the EU LCS, the franchise was forced to sell one of their two teams due to LCS rules that bar an organization from owning two teams in the LCS. Earlier this year, Dignitas owner Michael “ODEE” O’Dell declared that the team would take to offers for both teams. Offers came from all over the world, but ultimately FollowEsports won out with a bid reported to be upwards of $1 million.”


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