Tech Crunch reports that “Unikrn, a startup focused on esports betting, has raised a fresh $7 million, bringing its total capital acquired to $10 million. Binary Capital led the infusion. Previously, Mark Cuban invested in the company.”

“The startup, whose name is pronounced ‘unicorn,’ helps people place bets on upcoming video game matches. Competitive gaming, commonly known as ‘esports,’ is a growing content niche with global draw. Games such as League of Legends, Dota 2, and Starcraft 2 have large professional scenes, where teams sporting sponsorship from large corporations and deep rosters.”

GeekWire reports that Cuban said: “Hundreds of companies every year try to get me to invest, whether on Shark Tank or off camera. However, I only put my money and my name on the companies that I feel will be successful, truly advance an industry and have a leadership team that I respect. Unikrn fits all these requirements. The rapid growth of eSports has created an entire new category of competition and I am proud to partner with Rahul Sood and his team to help bring eSports to an even greater audience. As a sports fanatic and owner of the NBA’s Dallas Mavericks, I’m excited to be involved with a new sport just as it’s poised for huge growth.”