Activision Blizzard CEO Kotick Talks eSports Future

The Street: “Activision Blizzard CEO Bobby Kotick says the number of spectators that watch eSports competitions out numbers the viewership of both the NFL and NBA, and he has plans to capitalize on this.”

The post continues: “He’s noticed the number of spectators of these online gaming competitions has risen to 100 million, watching what he described as ‘user-generated’ content.”

“‘What we’re doing is creating professional content. So we’re organizing around teams and leagues. You will have the Overwatch League which will have a certain number of teams. Those teams will be a combination of professional sports teams as owners and endemic sports teams as owners,’ Kotick explained.”

“People should expect to see the emergence of professional leagues, with in-person spectating, and arena events, he noted.”


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