esports business media

How eSports Could Upend Sports Viewing

The Wall Street Journal offers an important presentation and analysis via Activate: “Competitive videogaming, or e-sports, is becoming a significant new category of entertainment with the potential to even disrupt traditional sports viewership, strategist Michael Wolf predicts.”

“By 2020, e-sports will make up roughly 10% of U.S. sports viewing, according to a presentation prepared by Mr. Wolf’s consulting firm Activate Inc. for WSJDLive, The Wall Street Journal’s global tech conference. E-sports will reach 88 million fans in the U.S. and 495 million world-wide, exceeding baseball, basketball or hockey, the firm estimates.”

The post continues: “Meanwhile, investors are looking ahead by putting their money behind the makers of popular e-sports games and teams. For example, Chinese internet giant Tencent Holdings Inc. in 2015 bought the remaining stake it didn’t already own in Riot Games, creator of the popular e-sports game “League of Legends.” In September, the National Basketball Association’s Philadelphia 76ers became the first organization among the four major U.S. sports leagues to invest in e-sports teams.”

Here’s the full presentation. eSports starts on slide 64.


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