StartApp ran an excellent conversation with Eric John, Senior Director, Mobile and Video at IAB. He is also co-author of the new report: “Is Virtual the New Reality: A Market Snapshot of VR Publishing and Monetization.”

IAB talked with two dozen leading voices in advertising, publishing, VR software, and developer platforms to learn the key takeaways, key lessons, and future plans in the emerging VR field.

Among the questions:

• What are VR’s Strengths and Opportunities?
• What are the Weaknesses and Threats?
• How is Success Measured?
• And what do VR Experts Predict for the Next 24 Months?

Click here to go to the conversation.