Podcast: What’s Next in VR, From Publishing to Monetization

StartApp ran an excellent conversation with Eric John, Senior Director, Mobile and Video at IAB. He is also co-author of the new report: “Is Virtual the New Reality: A Market Snapshot of VR Publishing and Monetization.”

IAB talked with two dozen leading voices in advertising, publishing, VR software, and developer platforms to learn the key takeaways, key lessons, and future plans in the emerging VR field.

Among the questions:

  • What are VR’s Strengths and Opportunities?
  • What are the Weaknesses and Threats?
  • How is Success Measured?
  • And what do VR Experts Predict for the Next 24 Months?

Click here to go to the conversation.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s