Category: Business

Microsoft Buys Activision Blizzard for $68.7 Billion

The Verge: “Microsoft is acquiring Activision, the troubled publisher of Call of DutyWorld of Warcraft, and Diablo. The deal will value Activision at $68.7 billion, far in excess of the $26 billion Microsoft paid to acquire LinkedIn in 2016. It’s Microsoft’s biggest push into gaming, and the company says it will be the “third-largest gaming company by revenue, behind Tencent and Sony” once the deal closes.”

“Satya Nadella says the deal will play a key role in the development of metaverse platforms”

“Microsoft plans to add many of Activision’s games to Xbox Game Pass once the deal closes. With the acquisition of Activision, Microsoft will soon publish franchises like WarcraftDiabloOverwatchCall of Duty, and Candy Crush. “Upon close, we will offer as many Activision Blizzard games as we can within Xbox Game Pass and PC Game Pass, both new titles and games from Activision Blizzard’s incredible catalog,” says Microsoft’s CEO of gaming Phil Spencer.”

Esports Entertainment Group (EEG), Hard Rock Hotel, & Atlantic City Agree on First Sanctioned Esports Betting Event in the US

Proactive: “EEG said a 256-player in-person tournament will be held on January 22-23, 2022, and will mark the launch of its LANDuel player-versus-player wagering platform”

“We are extremely excited to partner with one of the top global hotel and casino venues to kickstart the world of regulated peer to peer wagering in esports,” Esports Entertainment CEO Grant Johnson said.

“EEG noted that within the tournament, players will be able to place bets on their own matches as they try to make their way to the finals.”

“As well, the event space will feature a dedicated set of personal computers for non-tournament participants to compete inside matches on LANDuel. This allows eligible tournament spectators or casino guests the ability to side-wager in their own matches outside of the tournament.”

Dubit Raises $8 Million; to be Used in Their Esports Program

Kidscreen: “UK-based kids researcher and game developer Dubit has raised US$8 million in funding to support its Metaverse Gaming League (MGL) eSports program.”

“Unveiled last month, MGL is a Roblox competition series open to all players and hosted by influencers. Companies and brands are able to sponsor its game streams running on Twitch, YouTube and TikTok.”

“The company plans to use this new capital to expand MGL and launch branded events like concerts and fashion shows on Roblox.”

“Dubit is positioning its eSports program as a new way for companies to reach the large number of kids already playing on Roblox. Dubit launched MGL on Roblox, but according to co-founder Matthew Warneford, the goal is to expand the program to run on other platforms such as Fortnite Creative and Manticore, where kids can play and build their own games.”

League of Legends Worlds 2021 Peaks at 4 Million Viewers — New Record

Upcomer: “According to Esports Charts, the final game in the Worlds 2021 finals between DWG KIA and Edward Gaming hit 4 million peak viewers, a new record for League of Legends esports. In a full five-game series, Edward Gaming won the first championship in the organization’s history and beat the reigning world champions to do it. Viewership shot up as DWG KIA and EDG faced off in first Game 5 in a Worlds finals since 2016.”

“The 4 million viewers for the Worlds 2021 final doesn’t include viewers included in the data from Chinese platforms, according to Esports Charts.”

FaZe Clan Go Public in a $1 Billion SPAC

Venture Beat: “FaZe Clan said it will go public via a special purpose acquisition company (SPAC) at a $1 billion valuation to grow its combination of esports, merchandise sales, and social content.”

“A SPAC is a shell firm that raises money and goes public on a stock exchange with the purpose of merging with a private company to take it public. That helps reduce the time it takes to go public, in comparison to an initial public offering.”

“Under the deal, FaZe Clan will raise about $118 million through a private investment in public equity, or PIPE. FaZe did not disclose who its PIPE investors are. Meanwhile, the SPAC itself has $170 million, and some of that money could increase what FaZe Clan takes in cash proceeds. FaZe estimated it will have $275 million in cash upon closing.”

English Football Club, Norwich City F.C., Creates Esports Team

Canaries: “Norwich City are delighted to launch the club’s first-ever esports team – 1J Esports.”

“1J Esports has been designed to provide a brand-new identity for our esports team by utilising the club location and postcode (NR1 1JE) to create a stand-alone entity, whilst still honouring our club heritage.”

“Everything related to 1J Esports can be found on the team’s dedicated webpage here, or on the 1J Esports Twitter (@1JEsports) and Twitch accounts.”

“We pride ourselves on creating a fun, welcoming community of gamers for everyone to enjoy. Whether you are a professional, someone looking to improve their skills, a complete beginner, or just here for the content, there will be something for you to enjoy. All of which will aim to deliver a strong sense of belonging within our community.”

Esports Betting Predicted to Reach $8 Billion in Total Wagers This Year

PR Newswire: “According to an article by Venture Beat, one of the fastest growing categories in online gambling, esports betting is on pace to reach up to $8 billion USD in total wagers this year, equating to $560 million in revenue at an industry average margin of 7%. Growth estimates point to more than $16 billion in annual wagers in coming years.”

“The recent investment wave in esports has been primarily focused on the most visible assets in the space being esports organizations, influencer agencies, and content/competition assets.”

Entain acquires Esports Betting Company Unikrn

CNBC: “On Thursday, Entain agreed to acquire Unikrn, a Seattle start-up that operates a leading esports betting platform and is backed by celebrity investors including Mark Cuban and Ashton Kutcher. Financial terms weren’t disclosed.”

“Entain expects esports and social casino gaming could add $20 billion in addressable market share over time. All told, Jette Nygaard-Andersen, CEO of Entain, sees a $160 billion addressable market for sports betting, igaming, and interactive gaming.”

Cedar Point Preparing $28 Million Esports Arena

ABC: “Cedar Point is looking to be a leader for indoor entertainment as well, announcing Thursday that the company was exploring the potential development of an esports arena in Sandusky.”

“Cedar Fair Entertainment Company said it was partnering with Esports Development Co. to develop preliminary plans for the estimated $28 million arena, which would consist of a 1,500 seat facility, hosting a 200-station gaming hub, with locker rooms and a food court all on the first floor.”

“The second floor of the facility would include a restaurant with an outdoor terrace, a broadcast studio and ancillary office space. The third and fourth floors are to be dormitory rooms for esports camp and event attendees.”