Entain acquires Esports Betting Company Unikrn

CNBC: “On Thursday, Entain agreed to acquire Unikrn, a Seattle start-up that operates a leading esports betting platform and is backed by celebrity investors including Mark Cuban and Ashton Kutcher. Financial terms weren’t disclosed.”

“Entain expects esports and social casino gaming could add $20 billion in addressable market share over time. All told, Jette Nygaard-Andersen, CEO of Entain, sees a $160 billion addressable market for sports betting, igaming, and interactive gaming.”

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