Last week we reported that DraftKings was getting into the eSports business. This week, it’s live.

The Wall Street Journal reports: “DraftKings Inc. on Wednesday began letting customers assemble teams of competitive videogame players, just like they can now with athletes from the National Football League and other sports leagues.”

Adds WSJ: “The timing of DraftKings’ expansion isn’t a coincidence. Its first e-sports contest is tied to the League of Legends world championships that begins Oct. 1 in Paris and culminates at the end of the month with a title match in Berlin. DraftKings is partnering with several popular League of Legends teams, including the North American regional runner-up Team SoloMid.”

DraftKings posted this video to explain how it works: