TBS to Air eSports on Friday Nights

This just might be the new must-see TV.

The Wall Street Journal reports that “Turner Broadcasting System is teaming up with talent-agent behemoth WME/IMG to create a league for videogame players and fans. The league will launch next year and give fast-growing e-sports a permanent prime-time television home.”

“The as-yet unnamed league will feature live Friday night telecasts of videogame competitions on TBS for 20 weeks a year. The competition in the first season will take place in the game ‘Counter-Strike: Global Offensive,’ published by Valve Corp.

Said Mark Shapiro, chief content officer, WME | IMG: “The eSports environment is purpose-built for a generation that consumes content across multiple platforms and seeks unique live experiences. We’re proud to be partnering with Turner to give competitive gaming a first-of-its-kind platform to meet the needs of the industry’s growing fan base and attract new audiences around the world.”

The move becomes the next step by WME/IMG to extend its imprint on eSports. It previously acquired Global eSports Management, which represents professional gamers. And to listen to the executives involved, it’s likely not the last.

Said Tobias Sherman, head of WME | IMG’s eSports division: “WME | IMG is constantly seeking new ways to help fans enjoy the eSports they love and attract more fans to the sport. This venture is a great example of our commitment to growing the eSports industry, and Turner is the perfect partner to make this a reality. We’ve so enjoyed working with Valve and the teams through this endeavor, and we’re excited for the future.”

The full announcement from WWM/IMG can be found here.

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