The parade to eSports continues, and Activision Blizzard is taking its place up front.
Variety reports that “Activision Blizzard has hired Steve Bornstein, former CEO of ESPN and NFL Network, as chairman of its newly created eSports division — the latest bet that competitive video-game events will become mass-market entertainment.”
“In addition, Activision hired Mike Sepso, who was co-founder and president of Major League Gaming, as senior VP for eSports. The company is vague on specific plans for the division, but says it will create ‘all-new ways to deliver the best-in-class fan experience across games, platforms and geographies, furthering the development of its eSports ecosystem.’”
Sepso told Polygon: “I’ve been in the eSports space for a really long time. I’ve worked with Activision and Blizzard for many, many years and I’ve always been a big fan of the company. When a senior team presented this opportunity to me, it seemed like a chance to fulfill a lot of big goals.”
Polygon further writes: “The division will sit alongside Activision Publishing and Blizzard Entertainment as a new, third subsidiary of Activision Blizzard. Neither the company nor Sepso were willing to detail how the new division will approach its work in eSports.”
“Specifically, they declined to say whether the longterm goals for the division are to merely support the company’s ongoing eSports activities or to create a league of its own. More details, they said, are coming.”