Nike and K-Swiss Begin Making eSports Shoes

USA Today announces “Nike also has a sponsorship deal with TJ Sports – a joint venture between Chinese videogames firms Tencent and Riot Games – that will see the firm’s League of Legends Pro League team exclusively compete in Nike clothing until 2022.”

USA Today also claims “K-Swiss has launched a limited-edition sneaker designed specifically for esports players, with the brand claiming the $125 shoe is the first of its kind.”

K-Swiss promises their shoes will enhance gamers performance. Highsnobiety tell “The ONE-TAP’s heel is foldable, allowing its wearer to rock it like a slide. A ‘Flow Cool’ TPU venting unit creates breathability suited for rooms that are warm. Should the room prove cold, wearers can cover up the vents with a second wool in-sole, like a football player wearing sleeves when Lambeau Field becomes the Frozen Tundra.”

President of K-Swiss Barney Waters states, “In the esports world, this is no exception as physical and psychological preparation breeds excellence in performance, exactly what the ONE-TAP offers.” 

 

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