Market Watch: “Shares of Esports Entertainment Group Inc. soared Thursday toward a more than three-year high, after Citron Research said GameStop Corp. should buy the online gambling company to provide customers two things they love: videogames and gambling.”

“What we learn from the past 4 months in GME are 2 easy takeaways: People love video games and people love to gamble,” Citron said in a research note. “So now, in order for GME to … maintain a high share price … they must change their narrative NOW.”

“GameStop shares were back in vogue, shooting up 57.0% in morning trading, after skyrocketing 103.9% on Wednesday. Prior to the rally, the stock had closed Tuesday at $44.97, or 87.1% below its Jan. 27 record close of $347.51.”

“There is one way for [GameStop] to seamlessly both pivot away from its secularly declining retail business and monetize its customer database, and that answer is to acquire Esports Entertainment Group.”