NBA: “Esports Entertainment Group, Inc. have announced a multi-year partnership with the Cleveland Cavaliers to be the NBA franchise’s official esports tournament platform provider. As part of the new multi-year agreement, the Company will operate three co-branded esports tournaments annually for the Cavs utilizing its Esports Gaming League (“EGL”) platform.”

“’We are delighted to announce the Cavs as first NBA team partnership. Our robust tournament platform will help the Cavs strengthen connections with their fans, while providing new avenues for engagement,’ said Grant Johnson, CEO of Esports Entertainment Group.”

“‘The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,’ said Matt O’Brien, Cleveland Cavaliers vice president, global corporate partnerships.'”