Formula 1: “Following today’s announcement of the 2021 F1 season’s audience and attendance figures, F1 can confirm that the 2021 F1 Esports Series presented by Aramco has broken viewership and engagement records – building upon the huge momentum gathered in 2020.
The full series, which ran throughout 2021, achieved over 23 million views across digital platforms, a 103% Year on Year increase.”
“The Series’ flagship event, the Pro Championship, was the main contributor to the large proportion of the 23m digital views with 13.8m views, representing a 47% increase from 2020.”
“In addition to digital viewership, the cumulative TV audience for the whole of the Pro Championship and the Preview Show, reached an estimated 858k – more than three times the total audience for the 2020 series (269k).”
“Across the Pro Championship events in 2021, there were 10.5m engagements on the official F1 Twitter, YouTube, Facebook, Twitch and Huya channels – more than double the 4m total in 2020. The content also received 458m impressions, and 4.1m video views, increasing on 2020 by 93% and 71% respectively.”