Mercedes-Benz, League Of Legends Become Partners

Esports Insider: “Riot Games has established German automotive giant Mercedes-Benz as a global partner of League of Legends esports.”

“As well as serving as the presenting sponsor of the trophy ceremony at the major international events, Mercedes-Benz has been named the official exclusive automotive partner. It’ll develop branded content, dedicated commercials, ad artwork, and social media content around the events, according to a release.”

“Naz Aletaha, Head of Global Esports Partnerships at Riot Games, commented in a release: ‘Mercedes-Benz is the first luxury automotive brand to truly embrace esports at a global scale, while developing a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community.'”

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