Forbes: “Guild Esports, the young esports business co-owned by soccer legend David Beckham, has successfully completed its public market flotation on the London Stock Exchange, with a market capitalization of £41.2 million ($52.3 million).”

“The transaction, led by joint brokers Zeus Capital and Mirabaud Securities, included an initial £20 million ($25.8 million) fundraise–a feat all the more impressive, considering Guild Esports only launched in June 2020.”

“The market listing means that Guild becomes the first esports franchise to join the LSE. The money raised by the company will be invested into branding, recruitment, and “scaling into various esports disciplines over the course of the 2020/21 season”, in games such as Rocket League, Fortnite, CS:GOand, unsurprisingly, FIFA. Guild also plans to continually raise revenues through tournament winnings, sponsorship, merchandise, events, digital marketing opportunities and more.”