Reuters: “Chinese short-form video platform TikTok has continued its expansion into the esports industry by signing up as the new principal partner of London-based esports organization Tundra.”

“As part of the new partnership, which comes in line with the release of the popular video game FIFA 21, TikTok will be displayed on the front of Tundra’s new jersey.”

“’FIFA has over 3.3 billion views on TikTok to date. The appetite for esports, and particularly FIFA content is already proven, so the partnership is a natural fit,’ said Michael Munro, co-founder of Tundra.”