“In November 2019, Monumental Sports & Entertainment, parent organization for the Washington Capitals, signed the NHL’s first pro esports player, John “JohnWayne” Casagranda. The San Jose Sharks saw immediate success with a tournament they launched last year. And earlier this month, the New York Islanders became the league’s first franchise to sign six pro gamers to the newly launched Isles Gaming Team.”
“This is a great way to reach a younger demographic and tap into this new audience, especially coinciding with the opening of UBS Arena,” said Jeff Fischer, the vice president of partnership sales for the Islanders and UBS Arena and one of two executives who spearheads the franchise’s gaming efforts.
“Among the reasons teams are devoting resources to the still nascent space: exposing a club’s brand to new fans and audiences; increased engagement with the local community; and the ability to use gaming and esports as a marketing platform.”