YouTube Gaming is live. According to TechCrunch, this means “Twitch’s Archenemy” is now up and running: “YouTube has definitely put a lot of resources into this launch with a service … Continue reading YouTube Gaming Goes Live
Microsoft to eSports Players: We Want You
As Microsoft prepares its newest installment in the Halo series, Halo 5: Guardians, the New York Times reports that “Microsoft, the company that makes the game, cannot afford to coast … Continue reading Microsoft to eSports Players: We Want You
New Mobile App Tracks eSports News, Scores, Schedules
Tech Crunch reports that “Instant eSports is building a mobile platform that displays news, scores, and schedules from the most popular competitive gaming leagues around the world.” “The app pulls information from … Continue reading New Mobile App Tracks eSports News, Scores, Schedules
eSports Betting Site Raises $7MM
Tech Crunch reports that “Unikrn, a startup focused on esports betting, has raised a fresh $7 million, bringing its total capital acquired to $10 million. Binary Capital led the infusion. … Continue reading eSports Betting Site Raises $7MM
Video: YouTube Gaming App First Look
ICYMI, Android Authority offers its “YouTube Gaming App First Look at E3 2015.”
YouTube Gaming Announced
It was just a matter of time. Once Google didn’t win the Twitch auction, it had to respond. Today Google did. “This summer, we’ll launch YouTube Gaming, a brand new … Continue reading YouTube Gaming Announced
Activision Wins 2015 Ex Award
Very impressively, Activision won the 2015 Ex Award for Best Proprietary Property (Consumer). The awards are presented by Event Marketer. Activision won for its 2014 Call of Duty Championship campaign. Event Marketer … Continue reading Activision Wins 2015 Ex Award
Publishers Use Snapchat, Twitch to Pitch New Games
Re/code: “Forget bus ads or radio spots. Two big video game publishers are using Snapchat and Twitch today to hype new, officially unannounced titles.” “The first game being teased is … Continue reading Publishers Use Snapchat, Twitch to Pitch New Games
eSports to the Olympics? Not Quite Yet…
To many it might seem like a crazy idea, but according to BBC News, the creator of World of Warcraft says eSports belongs in the Olympics. Rob Pardo, previously chief creative officer … Continue reading eSports to the Olympics? Not Quite Yet…
Gaming Content: Big Reach, Deep Engagement
ICYMI, Gautam Ramdurai, insights lead, pop culture and gaming at Google wrote a terrific post on gaming content. Bottom line: “Gaming content is a rare breed—one that delivers engagement and reach.” … Continue reading Gaming Content: Big Reach, Deep Engagement
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