Move over Man U. eSports is gaining. ESPN FC reports that “Premier League executive chairman Richard Scudamore believes digital gaming and social media are among the biggest threats to keeping … Continue reading eSports: Threat to World’s Biggest Soccer League?
College Scholarships for eSports
The Atlanta Journal-Constitution reports on a new avenue for college scholarships: eSports. The AJC: “Atlanta-based KontrolFreek, which makes popular “performance thumbstick” extenders and sweat-resistant grips for gamers (not kidding), recently awarded $3,000 … Continue reading College Scholarships for eSports
eSports Outpacing Olympics Viewers Online
Move over Michael Phelps. Recode reports that “Online Olympic video streaming is big, but not as big as eSports.” “Sandvine, the broadband services company that occasionally provides snapshots of internet … Continue reading eSports Outpacing Olympics Viewers Online
SuperData: eSports Approaches $1B; Growing in Revenue, Geography, Viewers
SuperData released its 2016 eSports Market Report, and the business is not slowing down. Highlights: Value: “Valuing the total eSports revenue at$892.8M in 2016E, year-over-year revenue growth is largely a … Continue reading SuperData: eSports Approaches $1B; Growing in Revenue, Geography, Viewers
Marketing Research: eSports Fans Show Extraordinary Engagement That Increases with Income
Mindshare North America, the global media agency network that’s part of WPP, released new research that explores “the rapidly growing eSports community and the resulting opportunities for marketers.” The report, titled … Continue reading Marketing Research: eSports Fans Show Extraordinary Engagement That Increases with Income
Report: North America Digital Games Market 2016E
More extraordinary insights from SuperData, this time via its North America digital games market report 2016E. One clear headline: The lifetime value of a North American gamer is $221 — … Continue reading Report: North America Digital Games Market 2016E
Is eSports the New Skateboarding for Consumer Tech Companies?
John Gaudiosi in CTA Tech: “By connecting with PC gamers early on, Intel has been able to market directly to the most avid gamers in the world. But with Microsoft … Continue reading Is eSports the New Skateboarding for Consumer Tech Companies?
The Voices Who Bring You ELEAGUE
ESPN: “For almost every game, there is a voice. Someone the viewer sees, hears, and connects with while the individual commentates or casts the game. For English soccer, there was … Continue reading The Voices Who Bring You ELEAGUE
Does ELEAGUE on Twitch Offer Preview of eSports’ TV Future?
Charles Poladian writes in the International Business Times that Tuesday’s ELEAGUE launch “served as a preview for what people can expect for its highly anticipated television debut.” He adds: “The … Continue reading Does ELEAGUE on Twitch Offer Preview of eSports’ TV Future?
Interview: Why Turner is Interested in eSports
VentureBeat’s GamesBeat runs an interview with Craig Barry, the executive vice president and chief content officer at Turner Sports. Barry “discussed Eleague’s goal and explained why Turner is bullish on esports … Continue reading Interview: Why Turner is Interested in eSports